
TIMELINE —— 7 weeks
ROLE —— Designer
TEAM —— Individual
Packaging design, Identity,
Rearch
Merging the taste of traditional Southeast Asian spirits with the tranquility of stargazing through black sticky rice wine. The design aims to elevate the drinking experience while still referencing the rice wine’s unique flavor and background.
Inspired by patterns, traditional folk art, and shared landscapes that encompass traditional Southeast Asian motifs, as well as the folklore tied to the naming of stars to create custom typography and detailed illustrations. Influenced by the unique production and color of black sticky rice wine.
The name "Chalawan" comes from the star named after Chalawan, a figure in Thai folklore known as the "Crocodile King."




