Dexter Center for the Arts is a brand identity design for a fictitious performing arts center. The center as a whole explores how to bridge traditional and contemporary culture by paying homage to the history of the arts while simultaneously expanding its community to be inclusive and accessible.

It was a collaborative senior project by Jolina Chen and Valerie Legates that aimed to have a large number of printed materials to create an experiential display and encourage attendees to interact with the product and brand within the gallery. Deliverables included posters, a vertical banner, brochures, business cards, stickers, tickets, postcards, and a brand standards manual.