The goal of this campaign is to encourage recent college graduates to use Vantage’s airline services. Vantage aims to establish a precedent for recently graduated students, in which they prioritize their mental health, self-discovery, and get to experience the world outside academics and work through travel.

The target audience, as a result of this campaign, should imagine themselves on a vacation trip after their graduation ceremony where they are enjoying the sights and experiencing new things, as opposed to envisioning themselves stuck at a desk immediately the day after the ceremony.

This campaign should jumpstart them into thinking and eventually planning a trip that uses Vantage’s airline services, giving them something to look forward to as they finish their coursework in preparation for the their graduation.